Term used by $300-an-hour consultants when $1 words, such as reword, rephrase or rewrite, would work just as well. “Ours is the age of substitutes: Instead of language we have jargon instead of principles, slogans and instead of genuine ideas, bright suggestions.” - Eric Bentley, British-born American playwright “After days and weeks and years of editing this junk so that even a caveman can understand it, I end up thinking that all writers are dead and left no sons.” - Peter Adomeit, law professor, on translating legalese into English “There’s nothing quite like Latin for disguising the fact that you’re making it up as you go along.” - Ben Aaronovitch, British author Quotes on the body in feature article structure.Quotes on the prewriting stage of writing.Quotes on how to become a better writer.Resources on how to become a better writer.Quotes on why storytelling is important.Resources on importance of skimming and scanning.Quotes on conversational business writing.Quotes on how to write a simple sentence.Quotes on short form and long form content.Resources on how to measure readability.Resources on the importance of readability.Continuous partial attention syndrome quotes.Quotes on the ideal press release length.

Press release first paragraph: Try features.Reach Readers Where They Look on-demand training.Cut Through the Clutter on-demand training.Think Outside the Pyramid on-demand training.Urn:lcp:boiledfrogsyndro00rubi:epub:52a1a405-9ff5-4a9f-b292-d93f5efa57f8 Extramarc University of Illinois Urbana-Champaign (PZ) Foldoutcount 0 Identifier boiledfrogsyndro00rubi Identifier-ark ark:/13960/t5w70fx80 Invoice 1213 Isbn 1555831087ĩ781555831080 Lccn 95186036 Ocr ABBYY FineReader 11.0 Ocr_converted abbyy-to-hocr 1.1.20 Ocr_module_version 0.0.16 Openlibrary OL895012M Openlibrary_edition Access-restricted-item true Addeddate 15:46:10.361529 Bookplateleaf 0008 Boxid IA1148615 City Boston Donorīostonpubliclibrary Edition 1st U.S.

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